Disasters are Common Wonder in the Human Civilization

A disaster has become a common wonder in the human civilization. It has been experienced by many even before time was recorded. Though it may appear in different forms, it has been proven to be a great challenge for society cross all statuses, creeds, communities, countries and continents. One of the lasts findings have suggested that the disasters have definitely increased in frequency and intensity. People have become more and more vulnerable to disasters of all types, which would include floods, mudslides, earthquakes, tsunamis, plane crashes, hurricanes, shootings, forest fires, etc. Even with the advancement and progress of technological devices, the force of disasters has definitely changed. When these events arise, they exceed all preparedness and willingness of society and pose greater challenges than expected. The heat wave in Europe, where in France nearly over 35,000lives were claimed, In 2005-6, America had to face disasters in forms of hurricanes (Katrina, Ivan, and etc., )and tornados. Haiti in 2010, an earthquake claimed over 316, 000 lives and left over 300,000 injured and homeless. And most recently, Typhoon Haiyan struck the Philippines, killing 6,000 people and leaving 1,800 people missing. These events caused great causalities. All these events are sufficient examples to prove that disasters are not circumstances to be over looked. Whether it is a natural disaster or manmade disaster the effects and consequences are just as tremendous as the other.Show MoreRelatedEssay on HISTORY1490 Words   |  6 PagesShort Answer 1. Explain the role of river valleys in the development of civilizations. Name at least two river valleys as examples. (10 points) Rivier valleys first and foremost provided water, a basic necessity for humans. 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Marketing Environment of Nestle-Free-Samples-Myassignmenthelp.com

Question: Write a report on Marketing in an International Environment. Answer: Introduction Marketing is an important element for every organisation which enhances the chances of survival and growth of the business. Market analysis is an important aspect which helps in the analysis of the different factors present in the business environment along with their impact on the performance of the business. Different strategies are being adopted by the companies for promoting its products and services. This report covers the discussion of the background of the company, analysis of the micro and macro factors of the business environment and competitor analysis. Recommendations will be made for providing suggestions for enhancing the brand image and promoting the products offered. Background of the company For the purpose of discussing the different aspects of this report, an organisation has been selected. Name of the organisation is Nestle which is operating in the Food processing industry. Nestle was founded by Henri Nestle in the year 1866. Its headquarter is located in Vevey, Vaud, Switzerland and is engaged in providing quality services all around the globe. According to the data collected in the year 2016, it has a strong employee base of around 335,000 employees. Profit of Nestle in the year 2016 was CHF8.88 billion. Nestle is financially stable and this has helped in execution of its operations in an effective manner. Nestle is one of the largest food and beverage company which is having more than 2000 brands. It is operating in more than 191 countries all around the globe. It is offering different products to its customers for matching with their expectations and dealing with the competitors. For gaining a competitive advantage over its competitors, it has used innovative tec hnology including digital innovation. It has centralised expertise in system technology with a motive to bring the technology together for combining products and machines. These products include coffee, dairy products, breakfast cereals, bottled water, baby food, pet food, ice creams, confectionery, baked food, healthcare nutrition, infant food and yoghurt. Nestle is operating in different markets effectively and has established strong relationship with its retailers. It has effectively utilised research and development capabilities for the success and growth of the business. It holds large amount of market share which acts as its strength. There are few weaknesses of Nestle which can affect its growth. It is dependent on the sales of few well-recognised brands. Nestle is dependent on the advertisement which has increased its cost (Nestle, 2017). The purpose of Nestle is to enhance the quality of life of the customers and ensuring a healthy future for the society. Nestle is focusing on meeting the responsibilities towards the society for enhancing the quality of life of the society. Different strategies have been adopted by Nestle for promoting the products and services offered by it. Nestle is coping with the changing business environment so as to deal with changes taking place in the business environment. Its strategy is to provide quality products and meeting the expectations of the customers. It is planning to expand the area of operation it is adopting different marketing strategies for promoting the product in new markets and grabbing the opportunities available. It has effectively and efficiently utilised the resources available with it for enhancing its performance and providing quality products to the customers. It is planning to promote its product KitKat in the York market a city of England for expansion of the are a of operation and enhancing its customer base. The analysis will be done in the market of York for enhancing the image of the brand by promoting the products offered (Nestle, 2017). Figure 1: Marketing Source: (Docur8ed, 2016) Market selection PESTLE analysis Factors Analysis Political factors Political factors of different countries are different which can affect the performance of the company. KitKat is a product which is offered all around the world. Change in the political factors of the York can affect the growth of the company. Nestle is operating from a very long period and has established a healthy relationship with the political parties. Eyebrows have been raised in few countries which have affected the performance of the company (Haseeb, 2017). Economic factors Economic factors include tax rates, inflation rates, wage rates and interest rates which can affect the sales of the company. The increase in the interest rates can affect the borrowing capacity of the company. If the wage rates increases then this will increase the production cost of the KitKat. Fall in the income level of the people will result in fall in the purchasing power of the company. This will result in fall in the sales of the KitKat. Social factors Demand, taste and preference of the customers are changing due to which demand of the products get affected. In this changing environment, customers are more concerned for their health and the ingredients used in the product. Nestle need to consider the taste, preference and concern of the customers so as to enhance the sales of the company. The quality of the products affects the demand for the products. KitKat is a reasonable product is acting as an advantage and attracting the customers towards it (Nestle, 2008). Technological factors Change in the technology used for the production of products also creates an impact on the production cost of the company as well as the time involved in the production of the products. The demand of KitKat is growing and for the purpose of meeting the growing demand, there is a need to use technology for enhancing the productivity of the company and meeting the demand of KitKat. Legal factors For the health and safety of public, laws, rules and regulations are changing. These changes in the rules and regulations are affecting the manner in which companies are operating within the boundary of a nation. Rules and regulations are formulated for the safety of the customers as well as for the employees which must be complied by Nestle (ICMAI, 2012). Environmental factors Companies must follow rules and regulations for the safety of the environment formulated in England. Nestle has stopped using plastic for packaging of KitKat so as to protect the environment for pollution. SWOT analysis Strengths Weaknesses Nestle is a well-established company which is having strong employee base. Its products are reasonable which attracts the customers. It has gained a competitive advantage over its competitors due to its pricing policies and availability. It is having a financial stability which has helped Nestle in coping with the economic changes in the nation (Soni, 2010). Nestle can enhance the quality of its product KitKat for meeting the needs of the health conscious customers. There is no special feature available in KitKat which acts as a weakness. Flavour of KitKat is same for every season and this flavour can be changed according to the season. Nestle has not changed the packaging of KitKat (Corona, 2014). Opportunities Threats KitKat can expand the area of operations so as to enhance its customer base. KitKat can be offered in different flavours for attracting customers. Nestle can offer KitKat for different occasions for attracting the customers as it can be used as a substitute for sweets (Soni, 2010). Competition is increasing and various companies are offering products on same rates. Change in the economic condition can affect the production cost and profitability of the business. Recent issues related to other products of Nestle can affect the sales of KitKat (Hershey Co. Marketing Team, 2014). Target market or Market Segmentation Nestle has targeted York market so as to promote KitKat and enhance the sales of KitKat. Segmenting must be done in an effective manner as it creates an impact on the sales and profitability of the company. For promoting sales of KitKat, Nestle is segmenting the market on the basis of economic criteria, behavioural criteria, demographic criteria and social criteria. KitKat has been reasonably priced so as to attract the customers. KitKat is light and can be consumed by the customers as snacks. This feature of the product has helped in attracting the customers. Another criterion is demographic criteria and KitKat is a light product which is suitable for people belonging from different age groups. People are focused on quality of the products offered and their lifestyle also affects the choice of product (Agante, 2013). Competitor analysis Market share: The market share of KitKat in different nations is increasing due to the availability as well as the affordable price of the product. KitKat is in the market for a very long period which provided a competitive advantage to Nestle and contributed towards the increase in the sales of the company. For coping with the increasing competition, it has adopted a reasonable pricing policy and wide availability. These aspects have resulted in a rise in the sales of the product (Ahmed, 2015).Positioning: Nestle has made KitKat available at different places such as supermarkets, departmental stores and local stores so as to expand the reach of the product. This wide availability has enhanced the sales of KitKat Marketing mix: elements of the marketing mix are discussed below: Product: Nestle is offering KitKat in different sizes so as to suits to the requirement of the customers. KitKat is widely recognised in the different markets due to availability in different sizes. This step has been taken by Nestle with a motive to convince the customers of different income group and age group (Schneiderova, et. al., 2010). Price:KitKat is affordably priced which has acted as an advantage for it and helped in attracting the customers of different income level (Presswire, 2011). Place: Nestle has made KitKat available at different places for ensuring that customers can consume their product. This ease of the availability of the product has encouraged customers for purchasing KitKat. Promotion: KitKat has been promoted on social media platforms as well as advertisements (Bhasin, 2016). Marketing strategies: Nestle has used different marketing strategies for the promotion of its popular product KitKat. It has adopted social media marketing strategy, pricing strategy, market segmentation strategy and target strategy. For the promotion of KitKat and interacting with the customers in a better manner, Nestle has used social media platforms (Anon, 2012). These social media platforms have helped in covering a large area at a minimal cost which has reduced the cost and efforts of Nestle for the promotion of KitKat. Nestle has divided the market into different on the basis of economic, behavioural, demographic and social aspects. All these aspects have helped in enhancing the reputation among the customers and gaining their attention (Presswire, 2015). KitKat is an affordable product which is being preferred by people of different income level. For the purpose of targeting the customers of different places, same messages are being used so as to attract the customers. These same messages have used for encouraging undifferentiated marketing strategy for attracting the customers (Kamath, 2016). Conclusion Thus, it can be concluded from the above discussion that Nestle is performing well and one of its popular product KitKat is doing well in the different markets. For the purpose of analysis of the impact of macro factors on the company and product offered by it, PESTLE analysis has been done. SWOT analysis for the product KitKat is done so as to analyse the strengths and weaknesses of the products and various opportunities available to it and threats which can adversely affect the performance of KitKat. Competitor analysis has been done for analysing the market share of KitKat, the basis of segmentation and positioning of the product in the market. Marketing strategies are adopted by the company for the promotion of the product offered. Nestle has adopted different marketing strategies for its popular product KitKat. These marketing strategies include social media platform marketing strategy, market segmentation strategy and target strategy. Recommendations Thus, from the above discussion, few recommendations can be provided to Nestle for the promotion of KitKat as well as enhancing the sales of KitKat. These recommendations are mentioned below: KitKat can be offered for different occasions and different packaging for enhancing the performance by attracting the customers. People prefer these attractive packages for special occasions. Nestle can offer KitKat in different flavours as it will encourage customers for purchasing the product. Feedbacks can be taken from the different customers regarding the new flavours offered by Nestle to its customers. These feedbacks can be used for implementing changes as per the needs and taste of the customers. References Agante, L., 2013, A Marketing Strategy for Gelados Nestl based on the Young Adults, School of Business and Economics. Ahmed, S. S. S., 2015, Competitors Analysis And Financial Analysis Of Maximus Mobile, BRAC University. Anon, 2012, Nestle tests internal social network to boost innovation,Marketing Week, p.5. Bhasin, H., 2016, Marketing mix of Kitkat by Nestle Kitkat Marketing mix, Marketing91. Corona, E. M., 2014, Comparison Of Marketing Policies Applied By The Same Company In Different Countries And Analysis Of The Reasons For The Differences, ADDI. Docur8ed, 2016, 63 Sales, Marketing, And Content Professionals Share Examples Of Great Content Marketing, Docurated. Haseeb, 2017, Pestle Analysis of Kit Kat, Marketing Dawn. Hershey Co. Marketing Team, 2014, Recommendations Report: The Hershey Company, Wordpress. ICMAI, 2012, Strategic performance management, ICMAI. Kamath, V., 2016, Ahead of festival season, Nestle India readies premium chocolates foray with Alpino,Businessline, p.25. Nestle, 2008, Nestle Annual report 2008, Nestle. Nestle, 2017, About us, Nestle. Accessed on: 20 August 2017. Retrieved from: https://www.nestle.com/aboutus Presswire, 2011. Research and Markets: Biscuits Cakes Market Report Plus 2010.M2 Presswire, pp.M2 Presswire, Feb 11, 2011. Presswire, 2015, MEC appoints new Head of Digital Strategy to drive digital innovation,M2 Presswire, pp.M2 Presswire, August 18, 2015. Schneiderova, K., Merkel, S., Kltzer, N., Wiese, C., Weimer, S. Schrder, N., 2010, Strategic Analysis of Nestl and its Competitor Kraft Foods, Web Garden. Soni, K., 2010, A comparative study of Cadbury India Ltd. and Nestle India Ltd, pp.ProQuest Dissertations and Theses.

Biography of Nikki Giovanni Essay Example For Students

Biography of Nikki Giovanni Essay Nikki Giovanni was born in Knoxville, Tennessee, on June 7, 1943.Giovanni is the youngest oftwosisters, spent her childhood with her parents older sister Gary. Shortly after her birth, the family moved first to Woodlawn,Ohio, then to Wyoming, Ohio, and ultimately to the black community of Lincoln Heights, Ohio.In 1960, enrolled early at Fisk University, a prestigious, all-black college in Nashville, Tennessee.After receiving her bachelor of arts degree in 1967, she organized the Black Arts Festival in Cincinnati before entering graduate school at the University of Pennsylvania and Columbia University. In 1969, Giovanni took a teaching position at Rutgers University. That year she also gave birth to her son, Thomas. Giovannis work shifted focus after the birth of her son and she made several recordings of her poetry. After her sons birth, Giovanni rearranged her priorities around him and has stated that she would give her life for him. Nikki Giovanni is a well known African-American poet and a civil rights activist.Giovannis poetry expresses strong racial pride and respect for family. Thecivil rightsandBlack powermovements inspired her early poetry that was collected inBlack Feeling, Black Talk(1967),Black Judgement(1968), andReCreation(1970). Giovannis first published volumes of poetry grew out of her response to the assassinations of such figures as Martin Luther King, Jr., Malcolm X, Medgar Evers, and Robert Kennedy, and the need she saw to raise awareness of the rights of black people. Nikki Giovanni accomplished many things,Keys to more than two dozen American cities, including New York, Miami, Los Angeles, and New Orleans, American Book Award, The Rosa Parks Woman of Courage Award, first recipient, and others as well.Giovanni has received numerous awards and accolades for her work including multiple NAACP Image Awards, the Langston Hughes Award for Distinguished Contributions to Arts and Letters and many more. Giovanni has been known for many of her poem s. For exampleLove is, Choices, You came, too and Life cycles,many more. Many of Giovannis poems were about life and her life. Giovannis poems were inspired by her family, but especially her grandmother which has been a great influence for writing her poems and being a civil rights activist. Giovanni is currently working at the University Professor atVirginia Tech.In 2007, TheVirginia Tech shooting occurred andshe delivered a chant-poem at a memorial for the shooting victims.

The Drinking Age

The minimum legal drinking age is 21 years. Each year thousands of students graduate from high school and in celebration, they hold house parties which include alcohol consumption. Most of these high school leavers are under the age of 21. During this period, there are always numerous debates coming up about whether to lower the legal drinking age or not, however while this is going on, teenagers under 21 become binge drinkers (Seaman, 2006).Advertising We will write a custom essay sample on The Drinking Age specifically for you for only $16.05 $11/page Learn More As most of them are under the alcohol buying age, they use illegal means like faking identification to be allowed to buy alcoholic drinks. The government is spending millions of dollars in a campaign to maintain to maintain the MLDA of 21. The government considers 18 year old teenagers as immature and that they are not able to make the right decisions. Legal age of 18 How can the government con sider 18 year olds not mature to make decisions and yet at this age they are considered adults? The very definition of an adult is that one has attained a mature age, which is 18. The key word here is mature, therefore to go against this and say 18 year olds are not mature to make informed choices on alcohol consumption, is going against the law. The legal age makes an individual independent, the teenagers who have attained this age are allowed to move out of their parents’ houses, get jobs and even get married and have their own children. Curtailing alcohol consumption at this age goes against the fundamental rights of the young adults. Military drafting and voting It is so ironical that the government considers 18 year olds adults, when the situations work on their favour, and yet oppose the same young adults when it comes to alcohol. This is a double standard employed by government. If these young adults are not allowed to consume alcohol by virtue of their age, then they should also not be allowed to be drafted in to the military. However, 18 year olds are considered adults who can vote, join the military, hold public offices, be tried as adults; they can hold jobs and are expected to pay taxes. In this sense they are just like any other adults in the society. If they are mature enough to make the decisions to join the military and go to war and even die for their country, then they should also be allowed to consume alcohol. When politicians want to get to office or seek re-election, they do not discriminate against who votes for them, all votes are the same to them.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More A large number of the voters going by the recent voting trend seem to be the young adults who have just attained the legal age to vote. They are enthusiastic and ready to exercise their rights. If the politicians expect them to make the right choices when i t comes to voting, then they are adult enough to take alcohol (Wechsler, 2002). Conclusion There is no justification in arguing that the 18 year olds are less tolerant than 21 year olds. In some cases, the situations are reverse. Not all 18 year olds are immature; most of them have developed psychological and analytical character. Prohibiting them from legally buying and consuming alcohol will only promote rebellion and crimes related to alcohol, like driving under the influence of alcohol. References Seaman, B. (2006). Binge: What your college student won’t tell you. New Jersey: John Wiley Sons ltd. Wechsler, H. (2002). Dying to drink: Confronting binge drinking in college campuses. New York: St. Martin’s Press. This essay on The Drinking Age was written and submitted by user Carson H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Short Story Analysis Essay

Sample Short Story Analysis EssayOne of the most common ways for students to improve their writing is by taking a sample short story analysis essay. The idea behind this type of essay is to get a student's attention in the first paragraph of the essay and then make them want to know more about what the writer has to say. Some students are able to go into the essay thinking that they are getting something that they are not, and then it gets better the more the student thinks about the essay.There are many benefits that can be derived from taking a short story analysis essay, the most obvious being to get a student to think about the essay from a different angle. Often, students are able to read a couple of paragraphs and find themselves completely lost without having anything to guide them. By providing a clear beginning and ending, and a simple opening, this type of essay will allow students to quickly follow the author's direction and start learning about the topic.The student who i s taking a short story analysis essay should also make sure that the essay does not come across as an attempt to sell them on something. Many writers assume that if they can't sell a student on an idea, then they should never try to write it. While that may be true, a good story is often one that needs to be sold to someone, or if possible, one that needs to be convinced.Once a student has an idea for a story, and they know what the main theme of the piece is, they can begin to take some questions from the reader. This allows them to tell a story from the point of view of someone who already knows all of the answers to the questions the writer has. By doing this, they allow the author to provide a clearer explanation of a concept, and can generally tell if the essay is working or if the reader needs more information.Using a short story analysis essay is beneficial because it allows a student to be able to see a section of a story in a different way. Instead of just reading about wha t happened, or what happens next, they can ask questions about what is happening in the story. This makes it much easier for the student to ask good questions and learn about the story without really trying to understand every single detail.The one drawback to a short story analysis essay is that the student may want to know about all of the supporting facts, but they may not always know how to phrase the question in a way that allows them to easily answer it. The author will then need to find a way to provide a question that will also allow the student to find the answer in the essay. For example, instead of asking 'What are the key facts about the subject matter?'The short story analysis essay is very useful when a student has a clear idea of what they are looking for but don't know where to start. It is helpful to provide examples of other essays in order to get the student to look at the essay from a different perspective. By the end of the essay, the student should be able to b egin to see what they are missing and be ready to move on to the next step.A short story analysis essay is a great way to use writing for academic purposes. It is easy to do, and students can usually ask more specific questions than the ones found in the general composition sample. By using a short story analysis essay, the student can focus more on the topic, rather than on what they might be looking for in an essay.

Jazz in the 1920s and Its influences on america essays

Jazz in the 1920s and Its influences on america essays Jazzs influence on America could be most aptly described as a positive for cultural diversion, for free thinking, and for new ideals. This new genre of sound was not only a new type of entertainment, but also a genuine American lifestyle. During the mid to late 1910s, the majority of the population was living in the urban areas of the United States rather than the rural areas. This, in effect, resulted in much ethnic diversity and tolerance since there were so many cultures living in such relatively small community space. Over time, this meshing of cultures and peoples started a social renaissance that made the African American culture, as well as other minorities, very popular at the time. The birth of jazz did not actually start in the urban areas as one would think. It started in the rural areas of Louisiana but quickly moved to the large cities, like New Orleans, over a short period of time. In the rural areas, jazz was first considered to be just African American folk music. However, as the music buzz progressed to the cities, it became mainstream for all races. The white city goers, specifically women, were attracted to the lifestyle of jazz because it spoke the message of freedom of expression during a time where women were considered a social minority. The jazz age was the epitome of freethinking in the 20th century and it gave oppressed women, oppressed in that they still were not entitled to all constitutional rights, an outlet for rebellion. Womens movements like the Womens Liberation Movement were directly influenced by the expressionism of jazz music. The two most groundbreaking accomplishments of the WLM were the ratifications of the 18th and 19th Amendments. Women were also the primary aggressors of Prohibition and the Suffrage Movement. With the empowerment of women at an all time high, businesses took heed and established women as a target market knowing that they were now equal consum...